If You are selling complex products and services you might, as many other companies, find it difficult to ensure that the different sales channels are kept up-to-date with new products and prices, replaced and discontinued components as well as promotional campaigns and packaging. Conventional Catalogues and spreadsheet based Price Lists simply cannot keep up with the ever increasing speed of change and tough competition of today’s business.
CPQ is the Next Step
Many companies have implemented advanced ERP systems to control production and costing and CRM to help them keep track of customers and prospects as well as Business Intelligence to improve Management Information. These systems are in most cases still focusing on their primary purpose and are not sufficient to ensure that Sales will reach their budgets and create enough satisfied customers.