The use of configuration can also be an important element in selling your products on a web-shop. Customers do not necessarily know your internal product codes as well as order handlers and they will most likely make even more mistakes if they are not guided through selections to put the right product together. At the same time, they can be asked whether they also want extra accessories or a service agreement. Guided selling helps to increased sales and higher profits.
Implementing Configuration made easy
To implement configuration solutions is never an easy task, mainly because of the in-depth knowledge it takes about product features, structures, constraints and customer requirements. Furthermore, there is often a need for standardization and/or modularization, often requiring cross-organizational involvement and strategic level decisions. We use the 'Product Family Master' method developed at DTU and well tested in practice to describe the product, variance and limitations. The method is also an unrivalled tool to open the doors into the more technical departments of the company and release their knowledge to create better sales.
Most ERP systems were originally built to manage product ranges with a certain predictability, each product can be described unambiguously and equipped with a static bill of material (BOM). Over the past years, the demand for variation has exploded and the speed with which companies are expected to introduce new products has increased correspondingly. The result of this development is that it gets harder and harder to keep up with the maintenance of product master data in the systems and the renewed focus on product configuration improves the potential for earnings improvement dramatically.